Case Study: 82% Increase in PPC Revenue

Minneapolis PPC Agency Delivers Large Growth in Sales while Reducing Costs


612 PPC recently acquired paid search management campaigns from an established eCommerce site from a different agency. Before working with 612 Marketing, the client experienced a decline in sales while PPC costs had risen and cost per acquisition had increased.

The previous agency was charging the client PPC management fees that were surprisingly high for the results. The poor returns from the paid ads, along with the high fee drove the client to look for a better paid search agency.

Within 2 months 612 Marketing had increased their revenue from paid traffic by 82% and reduced their PPC management cost by 80% on an account that had previously been seeing Click-Through-Rates in the 3-5% range and Conversion Rates of 2.5% – 4.8%.

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