Case Study: 82% Increase in PPC Revenue
Expert Pay-Per-Click Management/ Minneapolis PPC and Paid Search Marketing
612’s pay per click advertising will deliver your site target traffic, better ROI, and instant results. Our experienced team of PPC and paid search experts will do keyword research tailored to your business and bring you the customers you need.
We learned long ago that done poorly, paid search can be a black hole
– money goes in and nothing comes out. When done well the returns are phenomenal
. PPC is the fastest way to bring in targeted traffic to your site. Pay-Per-Click search campaigns can be built, activated and generate traffic, leads and sales in just a few hours.
The Trick To Great Pay-Per-Click
- PPC is fast. Your site can get more visitors in a few hours
- Targeted ads to find the customers who are looking for what you offer.
- Strong analytics and tracking provide consistent improvement and growth over time
- Ad Testing and Analysis help determine the most effective ad buys and budgets.
There’s no trick to pay-per-click advertising, just a lot if details. A LOT of details. Putting all these details together and building campaigns that achieve the desired results is what sets great PPC marketers apart from everyone else. We’ve spent years, and millions of dollars figuring out those details and making them all work together.
Minneapolis Search Engine Marketing Campaigns Come In All Sizes
The paid search campaigns we work on range from hundreds to hundreds of thousands of dollars in monthly spend. The one thing they all share is that they have to provide Positive ROI. Without strong returns there is not much point to doing it. The tactics we use might vary depending on the size of the campaign but the basics remain the same:
We Audit Existing Campaigns
- Closely related targeted groups of keywords or search terms
- Ad copy that grabs attention and makes searchers want to click
- Relevant copy on the website
- Managing the variables
- Testing and analysis for constant improvement
If you are already doing paid search, we can take a look and provide you an actionable list of changes that will improve it. And if we can’t we won’t charge you for it. If you’re not seeing a return on your current investment, our PPC experts can help turn it around.
5 Steps to Paid Search Success
Set Objectives and Understand Goals:
Our PPC services start with a consultation to understand your company and the goals you want to achieve.
Personalized Pay Per Click Strategy:
The next step is keyword research. We use advanced tools to research the words and phrases that customers use when they are searching for products and services relevant to your company. We create ads that are designed to target only relevant customers and not waste budget on anyone else. These ads can be targeted to the national, regional or local markets you serve.
Tacking and Analyzing Results:
612’s paid search services increase sales and generate leads with custom landing pages, contact submission forms, email, and phone calls. Advanced reporting deliver insight into the performance of your PPC marketing so you can fully understand who your customers are and how they are using paid ads to get to your site.
Ongoing Campaign Improvements:
As time goes on, we analyze the results and make improvements to your PPC advertising campaign to make it even more effective.
Go Beyond the Clicks:
In addition to sending qualified traffic to your site, our paid search services include building content on your site as needed to support landing pages, sales pages and lead capture forms. We provide constructive input about your website to improve sales and lead conversions.
Paid Search and Organic SEO Working Together
Both PPC and SEO have strengths and weaknesses. You can get great results from running one or the other, but when you combine them you can dominate search results pages. When you have the number one results on both organic search and paid search, you can own the term and get the most traffic. Being on the top of page one is great. Owning the top of page one is better.
Put your website in front of people who are looking for your products. Watch the results as your site traffic, and most importantly qualified leads, grow your business.
Contact us to see how we can help you get the targeted traffic you need.